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Noul imperiu al modei

Noul imperiu al modei

Aug 04
 Ovidiu Buta
O stire care a trecut destul de timid prin presa: Renzo Rosso, boss-ul de la Diesel, si-a imbogatit portofoliul cu inca un brand : Viktor&Rolf.

"VIKTOR & ROLF has had an injection of Diesel power – fashion heavy weight Renzo Rosso has purchased a majority stake in the cult Dutch fashion label.

The two powerhouses have reportedly been in talks since September 2006, but have been taking things slowly to ensure the deal – of which details have not been disclosed – is right for both parties.

Design duo Viktor Horsting and Rolf Snoeren have admitted they were impressed by Diesel boss Rosso's handling of Maison Martin Margiela, a similarily concept-led label, which his Only the Brave holding acquired in 2002.

"It's a new chapter to start building on the brand and to focus on creativity," a buoyant Rolf Snoeren tells WWD. "We needed to team up with a strong partner to realize our dreams. It's like a marriage: You have to be sure you have the right partner. What we like most [about Rosso] is his openness toward creativity and out-of-the-box thinking."

On the agenda are investments to bolster the duo's ready-to-wear business, add new lines – including eyewear and jewellery – and open freestanding stores to raise the Viktor & Rolf profile worldwide."  – Leisa Barnett

Incetul cu incetul se contureaza noul profil al imperiului Diesel: brand-uri cu personalitate, edgy, avangardiste. Sunt genul de marci care, chiar daca nu realizeaza vanzari imense, genereaza presa si joaca un rol important in tendintele fiecarui sezon, devenind astfel un instrument perfect de propaganda/inspiratie pentru brand-ul Diesel.  

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